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M – Snap: Happy Day

January 22, 2012

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Hat:  Hanna Hat

Shirt:  Ralph Lauren

Trousers:  Unknown Chambray Trousers

Socks:  Flash Report

Shoes:  Birkenstock

Bag:  Free Rider


M – Snap: Relax @ Chiangmai

January 18, 2012

———————————— All comments are welcome ———————————–

Hat:  Muak

T-shirt:  Muji

Shirt:  Muzina

Trousers:  Key Hickory Painter

Shoes:  Birkenstock

W – Snap: Rugged Holiday

January 15, 2012

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Hat:  Trap & Wana

Glasses:  ic! berlin

T-Shirt:  Uniqlo

Shorts:  Levi’s

Shoes:  Birkenstock

What is “Unfashionable Fashion” ?

January 12, 2012

In the opening page of Free&Easy magazine “Navy Blazer Issue”, Ralph Lauren wrote the following: “I have loved Free&Easy because it features the unfashionable fashion  that I have always loved”. This statement is interesting because it brings one fundamental characteristic, or perhaps ‘root’, of Rugged Style. That is the quality of being “unfashionable”.

What does the notion of being “unfashionable” mean in the world of rugged style? Term is said to be self-explanatory as it somewhat gives the ‘feeling’ of how the “unfashionability” should look like. However, only ‘feeling’ is not satisfactory for ourselves and not at all progresses our  search of the real rugged. What we want to know is the concrete conceptual map of “unfashionable fashion” and how it shapes the principle of rugged style.

This is the introductory part of the three-part research on the unfashionable root of the emerging “fashion” known today as “Rugged Style”.

To be continued…

W – Snap: Relaxing day

January 8, 2012

———————————— All comments are welcome ———————————–

Hat:  Muak

Glasses:  Unknown Wooden Frame

Shirt: Unknown second-hand half pull over

Dungaree: Lee

Shoes: Tricker’s

M – Snap: Blue boys love bread

January 6, 2012

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Hat:  Muak

T-Shirt:  Muji

Shirt:  T- point paisley pattern

Trousers: Unknown second-hand hickory painter

Shoes: Unknown Moc-toe

Rugged idol: young Hiroshi Abe #2

January 4, 2012




Fashion fades, only style remains the same

– Coco Chanel –

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